I enjoy building relationships and experiences. I have a penchant for asking questions - Who is using it? What are they using it for? Why are they using it? How are they using it? I bring this curiosity to my work in UX and also to my wood working. My drive to create a positive encounter between a user and an object or experience is featured in Adobe 99u.
The story of my professional life began more than two decades ago when I discovered that my passion for art and design could be mixed with my propensity for building better people experiences. As an ardent digital designer and woodworker, I became determined to combine my interests. I built on my passions and pursued a successful career in online communications.
With a proven track record of creating and implementing human-centred online experiences, I have brought together preeminent experts in the field of UX to share knowledge with those working in this area. In 2014, I founded the UX Day Toronto Conference. After the resounding success of this endeavour, I co-founded the Design & Content Conference in Vancouver. This event has brought together experts and novices in the UX and content strategy fields from across North America for the past five years.
I ran a fruitful online communications firm for 12 years. As an entrepreneur, I have built my own repertoire of skills, including the ability to market, promote, and advertise just about anything. I can persuade, plug, and shift perspectives. But more important than any other skills I have developed, is my ability to listen, empathize and create engaging people experiences through visually-pleasing and effective design.
For more than 20 years I have worked in both small and mid-sized agency environments, as well as large corporate environments leading multidisciplinary teams of professionals in digital design. I can anticipate and iterate on user expectations through the use of design language. From high fidelity wireframes to journey and empathy maps, I have focused on creating beautiful and accessible online experiences while ensuring that design and accessibility best practices are employed.
As the design strategy lead for the mobility tribe at TELUS Digital, I was responsible for the health and success of the design practice in Mobility. This included 7 designers ranging in level from Junior to Senior and included visual designers and UX designers. My role was to support them, mentor them and facilitate the design relationships between all of the business units across Digital.
My design skills, passion for team-lead strategy sessions and client focus, set me apart. As a woodworker, I am able to express my creativity through physical work and drive. As a specialist in UX/UI, I can combine my hands-on approach to design with my understanding of usability. I invite you to read this 99U (Adobe) blog post which highlights how these two parts of my world collide.
© Copyright 2023 Brian Marchand. All rights Reserved. Made in Toronto.