The story of my professional life began more than two decades ago when I discovered that my passion for art and design could be mixed with my propensity for building better people experiences. As an ardent digital product designer, creative director, team leader and woodworker, I became determined to combine my interests. I have built on my passions and have pursued a successful career in online communications.

I am an empathetic, supportive and motivated leader. I strive to meet company objectives while providing a clear path for designers, allowing them to focus on their respective craft. I build bridges, remove hurdles and work collaboratively with colleagues to ensure successful daily outcomes. For more than 20 years I have worked in both small and mid-sized agency settings, as well as large corporate environments, leading multidisciplinary teams of professionals in digital product design. I can anticipate and iterate on user expectations through the use of design language. From high fidelity wireframes to journey and empathy maps, I have focused on creating beautiful and accessible online experiences while ensuring that design and accessibility best practices are employed.

As the Director of Product Design at TouchBistro, I am responsible for the growth and success of the product design practice. Within a short time frame, I have led, supported and continue to build a strong team of designers of varying levels of proficiency.

As the Design Strategy Lead for mobility at TELUS Digital, I was responsible for the health and success of the design practice in Mobility. This team of visual and UX designers ranged in levels from junior to senior. My role was to support them, mentor them and facilitate the design relationships between all of the business units across TELUS Digital.

With a proven track record of creating and implementing data-driven design outcomes, I have brought together pre-eminent experts in the field of UX to share knowledge with those working in this area. In 2014, I founded the UX Day Toronto Conference. After the resounding success of this endeavour, I co-founded the Design & Content Conference in Vancouver. This event has brought together experts and novices in the UX and content strategy fields from across North America throughout the last decade.

I also ran a fruitful online communications firm for 12 years. As an entrepreneur, I built my own repertoire of skills, including the ability to market, promote, and advertise just about anything. I can persuade, plug, and shift perspectives. But more important than any other skills I have developed, is my ability to listen, empathize and create engaging people experiences through visually-pleasing and effective design.